L’Special Agency Riviere di Liguria has included in its promotional program the Participation in some trade fairs through which we wanted to better represent our territory and our excellence, an enhancement of quality productions as a vehicle for the promotion and revitalization of a tourist destination of excellence that combines products and territory.

As part of participation in trade fairs Cibus e Capital Oil space was devoted to promoting the Pays Aimables project and in particular the promotion of the e-book “Paesaggi D’Amare Strada Balcone” which aims to “tell the story of the territory” and its products of excellence for their promotion in the international market.

The Special Company within the framework of these fairs provided a space of about 12 square meters.
In the booth was given visibility to the Pays Aimables project through a major graphic setup: photos of the 7 Balconies were printed and placed on the walls, a map of the Balcony Road of Imperia was printed, and a monitor was rented where videos and promotional documents of the project were broadcast.
Promotional materials for the project were distributed inside the booths. The booths were manned throughout the event by qualified staff.


The numbers of the Edition: 3,000 exhibitors, thousands of new products, 60 thousand professionals including three thousand foreign top buyers.

The 2022 edition of Cibus, organized by Fiere di Parma and Federalimentare, exceeded expectations by returning to pre-pandemic numbers despite the creeping endemic of Covid and the conflict in Ukraine. The 21st edition of the fair was a choral representation of the vitality of made-in-Italy agribusiness: visitors were able to discover the best production of Ligurian agribusiness and linked to the tradition of the territories.


Nearly 8,000 visitors to Olio Capitale 2022, which turns out to be an excellent result after two pandemic years in which the fair was not held, showing how much there is in businesses and people a desire for a genuine revival and a strong interest in the events in attendance. With this edition, the intention was to give identity back to a fair that is unique on the international scene because it is entirely dedicated to extra virgin olive oil and the culture, not only enogastronomic, that orbits around a fundamental element of the food of the countries bordering the Mediterranean.

This year’s edition of Olio Capitale had a focus on TOURISM, tourism that starting from the places where extra virgin olive oil is produced (olive groves, olive presses, enhancement centers, experiential activity of harvesting and pressing) characterizes the destination and its operators around the theme of olive oil.