As part of the European project “ Pays Aimables ”, The Chamber of Commerce of the Riviere di Liguria (partner of the Project) has created a digital book connected to this interactive portal, with the aim of promoting the territory and its excellences, starting from the enhancement of the landscape.

The territory is told along a “BALCONY ROAD” which sees seven panoramic points as protagonists, selected following a study by the University of Genoa, to enhance and make known fascinating but sometimes still little known places.

They wanted to create one innovative, dynamic and interactive tool: for each balcony there is a page on the book that briefly describes the landscape, linked to an interactive section of this WEB portal. The portal will feature interactive maps with links to Google Maps, where the tourist will find the activities of the area, be they cultural, tourist or economic.

This Book and its portal will be implemented in three languages (Italian, English and French).

A vast communication campaign is planned with the aim of promoting the project “ Pays Aimables “At a regional, national and international level.

We ask for your collaboration to make this new tool increasingly rich in information and news, useful for attracting tourists to our beautiful region. Businesses can sign up for the service for free“ Google My Business “ in order to be visible on Google maps, also connected from this portal. Google My Business is a free and easy-to-use tool that allows businesses and organizations to manage their online presence on Google, including Search and Maps. Thanks to this service, you have the opportunity to present your company on the Net, free of charge, with location, information, contacts and images, offering tourists exactly what they were looking for.