“Pays Aimables” is an Interreg Alcotra project, a European cross-border cooperation program that deals with the Alpine territory between France and Italy. The work of the multilevel partnership proposes a balanced and shared economic development, aimed at enhancing the landscape and together with the creation of an integrated tourist product, which knows how to combine the consolidated resources of coastal tourism with the peculiarities of the hinterland, in an innovative way and to protect the territory.